James Ward Senior Writer
About
James Ward is a Senior Copywriter and Content Director specializing in luxury fashion, beauty, music, and high-end real estate. Expert in crafting compelling product copy, marketing emails, and editorial content that aligns with brand voice and sales goals. Proven ability to lead teams, collaborate with designers and product managers, and drive brand growth. Passionate about creating sophisticated, engaging content that resonates with upscale audiences.
Contact information: wardj4009@gmail.com
212-427-7236.
James Michael Ward
New York, NY
Phone: (212) 427-7236 Email: wardj4009@gmail.com
Portfolio: http://www.jameswardii.com/
Senior Writer, Content Editor
Competencies
James is a master of # content, #digitalmarketing and #instagram with proven results.
Team Leader • Writer • C-suite Voice • Tastemaker • Marketing Partner • Catalyst • Brander • Product Champion • Motivator • Investigator • Problem Solver • Fact Finder • Communicator
Professional Achievements
Carlisle Etcetera Senior Content Director 3 YEARS
Established Carlisle Etcetera LLC as the premier direct sales luxury fashion brand in New York. Write copy for lookbooks, social, emails, stylists, and the web. Manage Google SEO strategies.
Bertelsmann Music Group (now Sony) Senior Writer 3 YEARS
Conceived new control ads and award winning direct mail pieces for an international music club. Managed tri-monthly catalog content for 16 listening preferences including album reviews.
Atlantic Recording Corporation Senior Writer 1.5 YEARS
Wrote ads that launched Stone Temple Pilots and increased sales for Led Zeppelin and more from opera to hip-hop. Several campaigns led to multi-platinum sales for new artists.
Sotheby’s International Realty Senior Writer 3 YEARS
Made luxury estates from Paris to Palm Beach irresistible to prospective buyers. Wrote all print advertising and brochures. Contributed to Sotheby’s Magazine.
Trinity College, NYU and Kean University 4 YEARS
Taught the history of European and American art and architecture, including upper-level seminars on British Painting and American Abstract Expressionism.
Honors
Excel Inspiration Award, Kering Group Brands, PPR.
Succeed Together Trophy, Kering Group Brands, PPR.
Education
Ph.D., M.A. with highest honors, History of Art, Institute of Fine Arts, New York University.
Certificate of Business Administration, NYU Graduate School of Business Administration.
B.A. English with highest honors, University of Maryland.
Proficiencies
Microsoft Word, Microsoft Office, Excel, Adobe Suite (InDesign, Photoshop), WordPress, PowerPoint, Google Ads, HTML Editor, UX Strategy, AI, Blockchain Planning,
James is a master of # content, #digitalmarketing and #instagram with proven results.
James’ Universe:
Writing
High Fashion
Luxury
Beauty
Fragrance
Brand Strategy
Analytical Skills
Public Relations
Customer Insights
Product Marketing
Content Strategy
Social Marketing
Integrated Marketing
SEMrush
Ubersuggest
Ahrefs
SERP Analysis Tool
Editorial
Creative Direction
Merchandising Strategies
Multi-platform Campaigns
Digital Storytelling
Branded Content
Campaigns
SpyFu
Word Stylist
Senior Content Director
Language Expert
AnswerThePublic
GoogleKeywordPlanner
GoogleAds
CrowdFire
EditFlow
Agnostic Marketing
Dear Hiring Team,
I’m excited to express my interest in remote content creation opportunities, including writing, editing, and SEO. With over a decade of experience in the high-end fashion industry, I’ve developed a deep passion for crafting strategic, compelling marketing content that resonates with audiences.
Throughout my career, I’ve worn many hats—working on everything from social media strategy and C-suite messaging to long-form content and product marketing. I also have hands-on experience with SEO optimization, using tools like Answerthepublic.com to create content that drives engagement and search visibility.
I’m particularly proud of positioning brands like Carlisle and Etcetera as pioneers in sustainable fashion. From eco-friendly materials to forward-thinking production processes, we’ve established ourselves as leaders in the industry’s transformation.
I’d love to bring my expertise to your team and help you continue creating impactful, strategic content. Please feel free to reach out if you have any questions—I’ve attached my resume and am happy to chat.
Best regards,
James Ward